What Should You Say to Your Donors? How to Effectively Communicate Your Mission and Need


March 18, 2021
10:00am-11:30am EST

In this constantly changing world we are all living in, you need to stay nimble and creative in your approach to reaching out to your donors. You need to continue to ask for support, but how do you communicate urgency without sounding desperate?

Join Jenn Hayslett, highly rated fundraising trainer and coach, for an interactive workshop on engaging your donors during this complex time.

During this hour and half session, we will explore how to:

– Craft intentional and clear messages that speak directly to your donors.

– Gather and share your clients’ stories in a respectful and inclusive way that explains your impact to your donors.

– Segment your messages to communicate the importance of your nonprofit’s work and ask your donors for support using print appeals, e-appeals, social media and website.

– Build a diverse and inclusive communications advisory team to review your messages and materials so that you are speaking to your multiple audiences with a voice that supports racial, gender, and economic justice.

Registration fee: 

$25 for Philanthropy MA Partners $40 for Non Partners

Type of event: 

Partner Events

Learning area: 

Nonprofit Governance


Philanthropy Massachusetts