TNB Roundtable: Create Your 2018 Nonprofit Storytelling Plan
TNB is pleased to invite nonprofit professionals to a Roundtable session about creating a storytelling plan for your organization. Our featured guest will be Julia Campbell, the author of “Storytelling in the Digital Age: A Guide for Nonprofits.”
In this session, we will be experimenting with a new learning-by-doing format that we call “study hall.” Rather than focusing on a presentation, participants will be using specially designed templates to create storytelling plans for their nonprofit organizations. Julia will be actively providing assistance to all.
‘Raising awareness and filling the pipeline with new donors and engaged supporters is the ultimate goal of any nonprofit online marketing plan. In September, we walked through the process I use with my clients to create a 90-day online marketing plan for your nonprofit. In my experience, 90-day plans are preferable to annual plans or even one, two, and three year marketing plans, because they allow for improvement and evaluation in the digital world that is changing at a breath-taking pace.
‘However, some nonprofit online marketing efforts fail because they don’t use effective storytelling as to fuel the fire of their online marketing plan.
‘In this special, hands-on study hall session, nonprofit professionals will learn how to fill out and use the planning templates provided in the book “Storytelling in the Digital Age: A Guide for Nonprofits,” and receive coaching and encouragement during the session.’
We will fill out the following templates during this session:
- Story Collection Worksheet (addendum to the book)
- Social Media Content Calendar Template
- Storytelling Calendar Template
Nonprofit professionals will walk away with the tools they need to drive their own successful digital storytelling and marketing plans at their organizations.