Strategic Communications


December 13, 2018
9:00am - 4:30pm
December 14, 2018
8:30am - 1:00pm


Northeastern University
John D. O'Bryant African-American Institute Cabral Center
40 Leon Street
Boston, MA 02115

Registration for this event is now closed. Please contact Fehintola Abioye ( with any questions.

JP Morgan Chase and the Mel King Institute are pleased to invite you to participate in a Strategic Communication Training presented by Spitfire Strategies at no cost to your organization. This training program is customized to enhance the communication capacity and skills of our nonprofits in Boston. In addition to the training, we are offering each organization up to 3 hours of one-on-one consulting (free of charge) to help implement the learnings from the training.

The training is designed to help JPMC’s community partners gain immediate communication skills they can use to achieve their goals. This is a team-based training program, and each team should consist of two members - an executive director or program director and one other member responsible for communications, to help ensure the information is put into practical use upon return from the training.

The first day of the training will feature an engaging training on the Smart Chart® - Spitfire’s signature communication planning tool that guides you through the choices you need to make to develop smart, high-impact communication plans.   By using your organization’s current goals for this training, you will develop a plan you can put into action once you finish the training.

The second day will feature a series of skills-building sessions. The training topics include sessions on strategic storytelling and developing an elevator pitch for organization.  They will be interactive and you will depart with messaging for your organization, a spiel and the start of a story you can use to further your communication goals. 

Upon completing this training, participants will leave with:

  • An understanding of each component of a successful strategic communication plan; 
  • The knowledge to create concise, compelling message points that will resonate with their target audience; and
  • The framework for their next successful communication efforts to achieve their goals.

This session is limited to 15 organizations bringing two members each.

Registration deadline: 

Wednesday, November 28, 2018

Registration fee: 


Type of event: 

MKI Training

Learning area: 

Nonprofit Governance