Developing a Public Narrative for Change
To create change in our communities we need to think and act strategically and have a compelling story to tell. Public Narrative is the art of translating values into action through our stories. By creating and using a unique public narrative, individuals and communities learn to make choices, construct identity, and inspire action.
In this interactive training, learn how to tell the public narrative stories of self, us, and now to make our campaigns for change powerful and effective.
Matt Wilson is the Executive Director of MASSCreative, the statewide advocacy voice for Massachusetts’ arts, cultural, and creative community. Since its founding in 2012, MASSCreative has grown to more than 400 organizational members with 25,000 individuals taking part in public education and advocacy actions.
Since 2013, MASSCreative’s campaigns have helped increase operational and capital investment into the Commonwealth’s arts and cultural community by 80%. Its advocacy work with the Arts for All Coalition help implement state policies to increase access and participation to quality arts education. MASSCreative has coordinated more than 35 nonpartisan Create the Vote campaigns to help inject the issues of arts and culture into mayoral, gubernatorial and state legislative races across the Commonwealth.
Prior to MASSCreative, Wilson led campaigns for a cleaner environment, affordable and accessible health care, to fight corporate power, and to elect progressive government leaders. Wilson graduated from Dartmouth College in 1983 and also earned a Master of Public Administration at the Harvard Kennedy School of Government in 2008.