Beyond Six Feet Apart Webinar Digital Tools for Brand & Demand
Doing business safely in a pandemic means changing the way small business owners connect with their customers, communicate their value proposition and develop their brand. Leading communications experts Tariana V. Little, DrPH of EmVision Productions, Josiane Martinez of Archipelago Strategies Group and Colette Phillips of Colette Phillips Communications and Get Konnected will share their insights about how small business owners can get their message through to existing and new customers, drive demand and increase revenue using digital communications tools. The discussion will be moderated by our own Tia Vice, who leads strategic communications for LISC Boston.
This expert webinar is part of the Beyond Six Feet Apart Accelerator program (B6FA) through which minority-owned businesses are working with consulting teams and a structured digital planning process to develop a plan for a strategic and safe reopening and/or pivot of their business. LISC Local Advisory Committee member and MassINC Transit Oriented Development Fellow Tracy Corley, a serial entrepreneur herself, will facilitate the discussion.